The 2017 Sony Holiday toolkit

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Produced to be used by our retailers, this holiday toolkit included everything from a style guide to assets and templates that can be used to create flyers, online banners, catalogues and more.  It keeps the retailers from breaking our brand guidelines, at the same time it provides them with the tools they need to promote our products.

This was my first holiday toolkit for North America. It was very well received, being picked up by numerous Sony companies around the world including the UK, Russia and Latin America. It was also used for our global website, where we saw an increase in traffic over the time period it was used.