3D OOH

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Sometimes when life gives you lemons, you make lemonade. In this case, life (head office) gave us a global campaign for soccer. Not that the creative was a lemon but given the amount of soccer-like clutter around the World Cup, I thought we might need a little more to stand out.  Given the situation, lots of soccer-like campaigns and a really concentrated target (basically Toronto), we opted for turning heads over lots of thinly spread media. And what turns heads more than massive 3D balls? Apparently green carpet. No seriously, I actually stood in the Yonge and Eglinton tunnel and watched as people stopped running, looked down and then noticed rest of the creative. Some people actually took pictures, besides me of course.  

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